The future, current situation and bottleneck of smart home
Smart home industry has a huge space, and the market scale of smart home industry in China is expected to reach 100 billion in 2018. The domestic smart home industry is still in the early stage of development, and the realization of single product intellectualization is in the stage of rapid development. At present, the scale of users is small and the linkage between products has not yet been realized. With the rapid popularization of the concept of smart home, more and more consumers begin to be interested in it, but "poor practicability" and "too expensive" are the core factors that hinder consumers from purchasing. The complementary cooperation between Internet giants and hardware manufacturers is the best choice to break through the bottleneck of the current industry.
"Internet +": breaking the core bottleneck of smart home
At present, China has become the largest smart terminal market in the world. The size of the Internet is twice as large as that of the United States. In addition to the weak industrial foundation, the Internet will be more subversive in China. The driving force of the Internet for the transformation of traditional industries mainly comes from three aspects: cloud network, data resources and large-scale social collaboration. The core of smart home is "intelligence". Internet Co has natural advantages in this field. In the smart home industry which is still in the period of introduction, the shortboards of hardware manufacturers are in the "intelligent realization" and the shortboards of Internet technology giants are in the "professional hardware production". The complementarity of the two will help break through the core bottleneck of the development of the industry. At present, Google, Apple, Alibaba, Tencent, Baidu, Jingdong, Millet and other Internet companies have accelerated their layout and cooperation in this field.
The power source of "Internet"
From the subversive point of view of "Internet", more than 50% of consumers are more optimistic about the rationality of large Internet companies, and "Internet" has become a new engine of economic growth in China. After more than 10 years of development in the Internet industry, the scale of Internet users in China has reached 650 million. In 2003, the number of netizens in China was only 0.79 billion, with a penetration rate of 4.6%. By 2014, the number of netizens in China was 650 million, the number of smartphone users was 500 million, and the penetration rate of netizens reached 48%. In 11 years, the number of netizens in China increased eight times. Large-scale network connection and reform forces have opened up a new era - "Internet" era. China has now become the largest smart terminal market in the world. The Internet is twice the size of the United States. Compared with other countries, the Internet will be more subversive in China because of the wider installation of information equipment, the larger number of online users and the weak industrial and economic foundation.
The power of Internet to subvert traditional industries mainly comes from three aspects: cloud network, data resources and large-scale social collaboration. With the strong breakthrough of cloud computing and big data infrastructure, the rapid penetration of Internet and Internet of Things infrastructure, as well as the emergence of intelligent terminals and APP applications, cloud network has become a new infrastructure superimposed on the original infrastructure. Big data, as a new factor of production in the "Internet" era, is moving from the IT era with control as the starting point to the DT data era with the purpose of activating productivity. Large-scale and social collaboration, including sharing economy, network collaboration and crowdsourcing collaboration, is also constantly impacting on traditional enterprise boundaries, production organization system and Labor-employment relationship.
Hardware vendors cooperate with internet giants: breaking through the core bottleneck of smart home
In the era of emerging new technologies, the core bottleneck of smart home industry is not technology, but the market. How to adapt the supply and demand quickly is the most critical issue. In the smart home industry which is still in the period of introduction, the shortboards of hardware manufacturers are in the "intelligent realization" and the shortboards of Internet technology giants are in the "professional hardware production". The complementarity of the two will help break through the core bottleneck of the development of the industry.
From a hardware manufacturer's point of view, Internet giants can provide help to them by using "cloud network" and "big data" assets. On the one hand, they can better tap consumers'needs, on the other hand, they can also use "product linkage realization" in the future. In addition, Internet Co's traffic assets can also enhance the efficiency of smart home products sales. According to the data of the National Bureau of Statistics, the amount of online shopping in 2014 ranked second in the total zero of provincial societies, second only to Guangdong Province, with a huge scale. In comparison between physical retail and online retailing, the efficiency of online retailing is much higher than that of physical retailing. Data and flow assets of e-commerce platforms such as Alibaba, Tencent Micro Store and Jingdong help to lock in potential consumers of smart home, accelerate the promotion speed and increase the sales scale.
From the point of view of Internet giants such as Google, Apple, Alibaba, Tencent, Baidu and Jingdong, cooperation with smart hardware and smart system manufacturers can make up for the shortcomings of smart home hardware and systems, and thus help to quickly seize the smart home platform market. Therefore, a mature and win-win smart home industry chain should include three core elements: smart hardware, smart systems and smart platforms. Every company has its own scope of competence. Only when Internet giants and hardware manufacturers cooperate with each other, can they move faster and more steadily in the field of smart home which is still in the stage of introduction.
